Sunday, December 29, 2019

Free Trade And International Trade - 1382 Words

Analytical Essay 1 Free trade occurs when there are no artificial blockades put in place by governments to restrict the flow of goods and services between trading countries. When trade barriers, such as tariffs and subsidies are put in place, they protect domestic producers from international competition and redirect, rather than create trade flows. This results in less productivity and competition. Free Trade promotes international trade, multilateralism, the development of lesser-developed nations and increases the standard of living. American opulence rests on the framework of global trade. Free trade guidelines have created a level of contest in today s open market that produces persistent innovation and leads to better commodities,†¦show more content†¦Many policymakers today acknowledge the benefits of free trade than when Congress passed the Tariff Act of 1930 (the Smoot-Hawley Act). The destruction created by these protectionist tariffs led succeeding U.S. administrations to support free trade after World War II. Americans today do not sew their own clothes, grow their own food, build their own houses, or buy only products made in their own states. It would simply cost too much, since Americans can acquire such items on the open market with comparative comfort and usually for cheaper prices. It makes economic sense to buy a product from another who specializes in such production or who can make it more easily or for less cost. This does mean that your local producers will have to compete with intern ational competition and job protection is not granted. Free trade encourages competition, spurring companies to innovate and develop better products and to bring more of their goods and services to market, keeping prices low and quality high in order to retain or increase their market share. Since companies must compete with their overseas counterparts, American firms can take note of all the successes as well as the failures that take place in the global marketplace. Free trade also spurs innovation. The U.S. market has demonstrated repeatedly, particularly over the last decade, that competition leads to increasing innovation. This is unmistakable, for example, in the intense competition to create the latestShow MoreRelatedFree Trade And International Trade1374 Words   |  6 PagesFree trade occurs when there are no artificial blockades put in place by governments to restrict the flow of goods and services between trading countries. When trade barriers, such as tariffs and subsid ies are put in place, they protect domestic producers from international competition and redirect, rather than create trade flows. This results in less productivity and competition. Free Trade promotes international trade, multilateralism, and the development of lesser-developed nations and increasesRead MoreInternational Trade : Free Trade Essay1420 Words   |  6 PagesEconomics Free Trade Free trade is a system in which goods, capital, and labor flow freely between nations, without barriers which could delay the trade process. There are many nations that have free trade agreements, and several global organizations promote free trade between their members. There are a few arguments both for and against this practice, ranging from economists, politicians, industries, and social scientists. A few barriers to trade are struck down in a free trade agreement. TaxesRead MoreMercantilist: International Trade and Basic Free Trade2907 Words   |  12 PagesChina a Neo-Mercantilist Nation?† a) Are the claims that China is following a neo-mercantilist policy valid?† why or why not? Yes, the claims that China is following a neo-mercantilist policy are valid because China has been trying to maintain a trade surplus (which is the definition of neo mercantilist); placing high import tariffs on certain goods (refer to qtn 3). Besides, the cheap currency encourages domestic investments, discouraging imports and also leads to cheap capital exports. What IRead MoreThe Philosophy of International and Free Trade1123 Words   |  5 PagesA trade liberalization process on a global scale has started since the post WWII period, with most countries pursuing the philosophy of international and national free trade. Even though the complete free trade has not been made possible yet, and maybe it will never be, numerous agreements have been made in the name of trade liberalization. They allowed the trade between different countries and within the same country to a certain degree of liberalization where several new business practices canRead MoreThe Development Of Free International Trade1385 Words   |  6 PagesInternational trade implies the openness of the economy. It is the antithesis of self-sufficiency economy, where a country can own efforts to cover all the needs of its citizens. Currently, the development of an open economy can be seen in many countries. The advantages of this trend are simple: international trade in general def ines the standards of the world market and couples with the reduction in the cost of goods. This happens due to the increased specialization in the distribution of productionRead MoreThe International Coffee Organization, Free Trade, And Fair Trade1208 Words   |  5 Pagesmillions of people to trade, process, grow, and produce coffee (BBC News). In this paper I will address if the coffee industry is fair to its producers and consumers. I will also discuss different fiscal organizations that directly affect the coffee industry’s prices like the International Coffee Organization, World Trade Organization, Free Trade, and Fair Trade. I will also touch upon of the coffee industry influences farmers, middleman, and consumers. In 1963, the International Coffee OrganizationRead MoreEconomic Theories Of International Free Trade Essay2137 Words   |  9 Pagesintroduced by Adam Smith, which states that international free trade is in the best interest of the trading countries and the ever globalizing world as a whole. This essay shall compare the views of the great economists; namely Adam Smith and David Ricardo, on their economic theories of international free trade. Over the years of economic development and globalisation, trade has taken place between people and countries. Dating back to the beginning of AD, trade occurred between the Roman Empire, ParthianRead MoreChallenge For The International Free Trade Era1415 Words   |  6 Pages Challenge for the International Free Trade Era: US and the Trans-Pacific Partnership Paul Jonghyun Lee The College of William and Mary Challenge for the International Free Trade Era: US and the Trans-Pacific Partnership The dynamic nature of American political economy is evident in the fundamental changes in its trading policies. We live in an era of global free trade, where the food we eat are imported from Latin America and the furniture we store our Made-In-China shirts are fromRead MoreGlobalization Process, Free International Trade1789 Words   |  8 Pagesprocess, free international trade has over 100 years in the development history (Lawal 2006; Ocampo Martin 2003). At the first stage, free trade was happened within the North and South America countries, then together with the development of the world economy, trade liberalization has expanded to almost areas of the world (Ocampo Martin 2003). The most expansive and extensive period of trade liberalization is from the second half of the twentieth century to present. In this period, trade liberalizationRead MoreDo Agencies That Facilitate International Trade Prevent Free Trade?Ef803 Words   |  4 PagesAgencies That Facilitate Internatio nal Trade Prevent Free Trade? If the answer is yes, the assertion is that the concept of free trade is a gimmick or an unfair scenario. If a nation has more flexibility through trade agreements, and that nation also offers more subsidies to its exporters; other nations that may not be able to offer their businesses equal aid, will not be able to participate in true â€Å"free trade†. Countries like China and the US wield great power when it comes to trade. Smaller, less developed

Saturday, December 21, 2019

The Shortcomings Of The Progressive Era - 1040 Words

From 1800 to 1900, the United States population grew by more than 70 million people, and with many people moving towards an urban life, cities alone grew by about 15 million between 1880 and 1900. The fertile capitalistic economy allowed for the growth of large corporations, and with the various innovations that appeared during this period, the U.S. also began to move towards modern industrialization. This unprecedented rate of advancement also brought in some less desirable consequences, such as political corruption and harsh working conditions. This, in turn, ushered in the Progressive Era, as the country was swept into a new direction by reformers, who pushed for the removal of corrupt elements that took advantage of the failure of†¦show more content†¦However, journalists began to get a hint of what was happening behind the scenes. Thomas Nast, considered to be the â€Å"Father of the American Cartoon†, was one of the key people in bringing down the Tweed Ring thr ough cartoons published in Harper’s Weekly, such as â€Å"Wholesale and Retail Thievery†, and â€Å"Who Stole the People’s Money? -Do Tell†. Tweed even reportedly said, Stop them damned pictures. I dont care so much what the papers say about me. My constituents dont know how to read, but they cant help seeing them damned pictures! Nast’s cartoons were significant, because if he did not publish them, a majority of New York would not have discovered the political corruption until much later, and, in the meantime, would have been blissfully unaware of any impairment in the growth of New York. In addition to Nast’s work, disgruntled officials also released financial records that implicated Tweed and his associates with an estimated $25 million to $200 million in stolen funding to the New York Times, sealing Tweed’s fate when he was convicted and jailed in 1873. Nast’s influence also prompted other journalists to take a closer look at their own cities and ensured that the weaknesses of growing cities would not be exploited without the public’s knowledge. Laissez-faire capitalism took ahold of the second industrial revolution and with the advent of mass production, the value ofShow MoreRelatedProgressivism : A Wide And Varied Movement Essay1332 Words   |  6 Pagestechnological advancements and rapid speed of industrialization altered the life styles of Americans. In this context, progressive leaders advocated and strived to introduce reforms for solving the grave issues. Progressivism movement was wide in nature with varying goals. It introduced urban reforms and had offensive attitude towards dishonest leaders and corrupt political system. Leaders of progressive movement favored taking ownership of public utilities by government supporting different social welfare programsRead MoreRoosevelt, Immigration, and Americanism Essay example1677 Words   |  7 PagesAs one of the presidents during the Progressive Era, Theodore Roosevelt led the United States of America through a series of dramatic changes that interrupted the lives and ideologies that Americans during the time were more than familiarized with. Industrialization, women’s suffrage, the sexual revolution, imperialism, and â€Å"muckraking† journalism were just a few of the controversial, yet significant characteristics of this era. However, perhaps one of the largest and most vital influences duringRead MoreRoosevelt, Immigration, and â€Å"Tru Americanism†1706 Words   |  7 PagesAs one of the presidents during the Progressive Era, Theodore Roosevelt led the United States of America through a series of dramatic changes that interrupted the lives and ideologies that Americans during the time were more than familiarized with. Industrialization, women’s suffrage, the sexual revolution, imperialism, and â€Å"muckraking† journalism were just a few of the controversial, yet significant characteristics of this era. However, perhaps one of the largest and most vital influences duringRead MorePolice Policing History911 Words   |  4 Pagescertificate based on standards of competency. Only after he has been certified as being competent is he free to accept employment or establish a practice anywhere in the state.† Accordingly, New York’s police training standards were some of the most progressive in the country, as well as mandatory. Gourley writes â€Å"[t]oday no police recruit in the State of New York may achieve permanent status without first successfully passing an authorized minimum course of study in a school approved by the council.†Read More Twenty Years at Hull-House Essay893 Words   |  4 Pagesthe cruelties of industrialization.nbsp; Rejecting the philosophies that stemmed from the Gilded Age, such as social Darwinism and the belief that human affairs were determined by natural law, Addams was a progressive who wanted government to be more responsive to the people. As a progressive, Jane Addams committed herself as a social servant to the community in an attempt to fulfill the promise of democracy to everyone rather than a small elite group.nbsp; Addams’s dedication to communitarianRead MoreThe Progressive Era And New Deal Era2021 Words   |  9 PagesThe Progressive Era and the New Deal Era had a significant amount of similarities with policies and programs to reform the American society, improve lives and fight poverty in America. Although the Progressive and New Deal Era had many similarities, there were still differences between them that included the views of what needed to be done. Both the Progressive and the New Deal Era’s main goals were to improve the American society. Both the Progressive and New Deal’s accomplishments were rootedRead MoreAnalysis Of Olympe De Gouges Declaration Of The Rights Of Woman1595 Words   |  7 Pagesrevolution. The first phase, the Liberal Revolution, is generally characterized as possessing progressive attitudes toward gender relations and middle-class ideals. Also, it often included spontaneous rioting and craziness which included many women in the popular insurrections. In 1791, the â€Å"Declaration of the Rights of Man and Citizen† echoed many of the ideals of the Enlightenment. This progressive document helped further the rights for many and pushed forward the agenda of equal rights; howeverRead MoreThe Age Of Women s Rights1192 Words   |  5 Pages The unfulfillment as an incomplete modern woman is secondly showed in her passive ways in handling marital problems. Daisy still holds the traditional concept of marriage. There were many double standards between man and women in marriage in that era. The distinct one is that man can have lovers besides his wife, while women can not do that. Being a victim of the patriarchal society, Daisy accepts the double standards, and hears all the bitterness in her heart. Being a member of the middle classRead MoreEssay about Interpreting American Progressivism2954 Words   |  12 PagesProgressivism The period referred to as the Progressive Era in American history is one which historians often disagree over, and as in all areas of history, there are many theories surrounding the era which sometimes contradict each other. Historians are always aware of prominent theories within the field, and they often participate in an ongoing dialogue concerning their research. One of the first historians to make a major mark regarding the Progressive Era was Richard Hofstadter in his book The AgeRead MoreCondorcet And Hobbes Essay942 Words   |  4 PagesPerhaps one of the most notable similarities between Condorcet and Hobbes’ theories is the idea that humanity is relatively unchanging. Living during the Enlightenment era, Condorcet and Hobbes were surrounded by intellectuals studying the natural phenomena that governs the world. With the emergence of the scientific method and more rationally based knowledge, people began identifying and understanding natural patters more effective ly. Consequently, Hobbes and Condorcet applied these scientific principles

Thursday, December 12, 2019

Essential Highlights Could Be Perceived â€Myassignmenthelp.Com

Question: Discuss About The Essential Highlights Could Be Perceived? Answer: Introduction: The following report is intended to describe the insights pertaining to a product advertisement on YouTube. Some of the essential highlights that could be perceived in the following report include the identification of the advertisement, product involved and the general advertising appeal involved in the advertisement. The analysis of the consumer behaviour issues which could be reviewed in context of the advertisement of Apples product, iPhone 7, presents a formidable interpretation of the significance of the consumer behaviour issues in moderating the advertisement campaign (Batat, 2018). The analysis of consumer behaviour issues is responsible for providing viable inferences for identifying the unaddressed issues in the current campaign. The report also describes the consumer behaviour insights and its application for improving the marketing of Apples iPhone 7. Another profound element of the report is observed in the critical reflection of teamwork dynamics and the experience involved in completion of the assignment (Carter Yeo, 2016). Advertisement: The advertisement identified as an example for the following report is that of Apples new product, the iPhone 7. The iPhone 7 is one of the latest inclusions in the iPhone product line of Apple which is characterized with unique features such as Retina HD display, display zoom, dual-domain pixels for wide viewing angles. The Apple iPhone 7 is also known to be first of its kind to be waterproof which is a profound indicator of marketing advantage for the brand. The product could be classified in the electronics products category which indicates the product class (East, et al., 2016). The general type of advertising appeal that is explicitly observed in the advertisement refers to personal and brand appeal. Since the brand reputation of Apple is formidable in the electronics products categories, the brand appeal of the advertisement is clearly evident. On the other hand, Funk, Alexandris McDonald said that the implications for the personal appeal could be profoundly observed in terms of the personal emotions of Apple product enthusiasts which act as motivation for purchases (Funk, Alexandris McDonald, 2016). The characteristic outcomes which could be perceived in the general appeal of the advertisement refer to happiness, pleasure, self esteem, pride and stimulation. Consumer behaviour issues: The smartphone industry has been rapidly expanding with profound references to the introduction of artificial technology and the evolving demands of customers. The development of technology has not only created distinct opportunities for product development but has also provided credible insights into the radical changes in customer preferences related to technology. The product positioning of Apple as compared to its competitors is not accountable as an issue albeit with the differentiation factor used for premium pricing of Apples products could be assumed as a prolific influence on the behaviour of consumers (Garcia Ruiz, 2016). On the contrary, emotional appeal of the advertisement is largely derived from the brand reputation of Apple in the domain of electronics products. The emotional appeal is largely observed in personal appeal wherein the individuals purchasing the products could obtain the benefits such as self esteem, happiness and pleasure. The emotional appeal of purchasing an Apple iPhone 7 is also reflected in the social aspect with the explicit outcomes such as respect, affiliation, acceptance and recognition. As per Godey, et al, decision making prompts could be anticipated in the advertisement through emphasis on the new features integrated in the product such as the new flash which is emphasized by the narrator in the advertisement. So the audience is more likely to be emphasizing on the specific parts of the advertisement which strike them and justify the efficiency of the new features (Godey, et al., 2016). The primary objective of advertisement initiatives of every brand are directed towards transition of potential customers of Apple to actual buyers. Therefore, the advertisement of Apple succeeds in presenting the favourable indications related to the product which also play a considerable part in determination of consumer decision. Consumer motivation aspects with respect to the case of Apple could be explicitly observed in the factors of economic circumstances of customers and lifestyle preferences of customers of Apple. The advertisement could be critically associated with limitations for customers belonging to median income levels. Furthermore, the emotional association of customers with the brand of Apple could be assumed as a major insight for determining the consumer behaviour (Halvorsen, et al., 2013). The examples of customers waiting in queues for getting their hands on the first new Apple product could be accounted as notable implications for considering the favourability of consumer behaviour towards the enterprise. The decision making process that would be probably followed by customers should also be reviewed as a crucial dimension of consumer behaviour. The decision making process could be largely observed to be associated with different stages which are characterized with distinct outcomes. It is essential to perceive the foremost stage of the decision making process which could be associated as a major objective of the video advertisement (Hawkins, Mothersbaugh Best, 2013). The video advertisement on YouTube should be able to help the audience in determining the need for purchasing the Apple iPhone 7. The next step in the decision making process refers to the collection of information related to the product which could be facilitated to a certain extent by the advertisement. According to Lantos, the evaluation of alternatives is the next stage involved in the decision making process of customers which also requires involvement of the alternative sources of advertisements and concerns of competition (Lantos, 2015). The successful completion of the above stages leads to the final purchase of the product by customer. Therefore, the advertisement could be associated as a profound determinant of the customer purchase decision. The analysis of the different consumer behaviour aspects as observed in case of Apple could be considered significant since the evaluation of pitfalls in consumer behaviour could result in reforms in marketing approaches (Martin Woodside, 2017). The specific consumer behaviour issues such as product positioning, decision making prompts, consumer motivation and decision making process could be effective for resolving the pitfalls in outcomes from advertisements of Apple. The identification of consumer behaviour issues could be a formidable input for changes in the advertisement content. Unaddressed Ethical issues: It can be imperatively observed that the advertisement of Apples new product iPhone 7 has been able to depict the features of the product alongside imposing a formidable emotional appeal for the customers. The advertisement campaign is liable to address the different ethical issues that could be identified in the commitments of Apple (Nica, 2013). The company is explicitly dedicated to preservation of product quality, privacy and sustainability which have been depicted considerably over the years and contributed to the brand reputation of Apple. However, the existing advertisement campaign depicts profound limitations in terms of addressing the ethical issues of communicating the pitfalls of privacy. User privacy is a major cause of concern for Apple and the data collection mechanism adopted by the company is liable for drawing ill reputation for the organization especially in terms of ethics. The advertisement campaign does not emphasize on the protection of privacy of data on custo mer devices and neither does it take any specific considerations for communicating this factor to customers in the advertisement (Pappas, 2016). While the organization has taken substantial measures to integrate information about its CSR activities and efforts to reduce environmental impact of its facilities in its advertisement campaign, it has refrained from interactions pertaining to the allegations against it for unwarranted data collection practices. Therefore Apple could be subject to a profound ethical issue that could affect customer behaviour in the long term. Another consumer behaviour issue that has not been addressed by the advertisement refer to the lack of references to a benchmark in order to determine the alternatives in decision making process. While the lack of any potential references to competitors could be credible initiatives, it would not be plausible to ignore the existence of substitutes that facilitate products at lower costs. Another promising factor that could be anticipated as a consumer behaviour issue which has not been addressed in the advertisement is the determination of a social identity of customers (Radionova Praude, 2016). The advertisement has not provided a specific indication towards the physical or social attributes of customers that leads to ambiguities related to identity of target consumer segment which subsequently creates insufficiencies in ethical and consumer behaviour contexts. The advertisement also fails to provide a detailed impression of the sources from where customers could access the new Apple iPhone 7 which is a major customer behaviour issue reflected in the consumer environment for the organization (Stephen, 2016). Role of consumer behaviour: Consumer behaviour was not a major element of research in business management until the recent decade which was characterized by customers buying to fulfil their needs and requirements from a limited assortment of choices. However, as times have progressed, the domain of business has seen a vast turnaround in which the customers have gained power of businesses and they dictate the product designs and approaches for product pricing. Therefore, it is essential for business organizations to recognize the significance of consumer behaviour and the factors influencing it in order to acquire the necessary competitive advantage. As per Stephen, the profound developments observed in service related sectors as well as industrial domains have led to the proliferation of unique competences that could enable organizations to address customer requirements flexibly (Stephen, 2016). Therefore, consumer behaviour data acquired by a brand could help it in ascertaining its reach in the market alongside obtaining a credible impression of the areas where it is lacking behind competitors such as product quality or customer service. The outcomes of consumer behaviour analysis could be implemented by an organization to address major concerns in terms of marketing, segmentation, targeting and positioning of the product. The primary benefit of obtaining customer behaviour insights is noticed in the form of proven data on the trends which influence customer behaviour the most. For example, Apple can use customer behaviour data acquired from the usage statistics of different apps on their iPhones to determine the user preferences for the particular apps or features. This would help the organization to implement development routines for the apps preferred by higher number of users which would be improvised in the next designs of Apple iPhone. It is also imperative to consider the factor that these measures could be applied in the current marketing campaign. The use of data acquired from customers from a pilot study prior to launch of advertisement and product could be helpful for resolution of minor glitches in the product (Vinerean, et al., 2013). Consumer behaviour insights are also helpful for depicting valid insights into the existing economic circumstances and the purchasing trends among customers. Therefore, an organization could anticipate customer purchasing behaviour for changing prices according to customer demands. However, this factor could be reflective of urgent requirement for review of financial resources and opportunities for reforms in production schedules. Critique of teamwork dynamics: The requirement of a comprehensive analysis of the video advertisement of Apple and its new product the iPhone 7 was indicative of the basic necessity to implement teamwork dynamics. The cases of teamwork dynamics could be identified flexibly in the case of our initiatives for completing this assignment (Martin Woodside, 2017). While the involvement of every member was productive for the assignment, the refraining attitude of one of the team members negated his involvement in the discussion on theoretical aspects of consumer behaviour. On the other hand, I should also critique my incapability as a team member as I should have encouraged the team to motivate the member for expressing his opinions and contribute to the completion of the assignment. The aspect of communication observed in the teamwork dynamics for completion of this assignment could also be classified as a major addition. Communication among the team members was ensured through verbal and non verbal channels involving formal references to the team meetings and casual interactions between members. Conclusion: The report presented an identification of a video advertisement of YouTube and aimed to illustrate the product class type and the advertisement appeal evidently observed in it. The report also emphasized considerably on the consumer behaviour issues that were derived from consumer behaviour analysis in context of Apple i.e. the chosen company. Thereafter, the report depicted formal references to the identification of ethical issues that have not been addressed by the current advertisement campaign. The above section of the report was directed towards discussing the significance of consumer behaviour insights in the improvement of marketing outcomes for a product or service. Finally, the report depicts a critical reflection on the teamwork experience involved in completion of the project. References Batat, W., 2018.Experience Marketing: Consumer Behaviour and Customer Experience. Routledge. Carter, S. and Yeo, A.C.M., 2016. Mobile apps usage by Malaysian business undergraduates and postgraduates: Implications for consumer behaviour theory and marketing practice.Internet Research,26(3), pp.733-757. East, R., Singh, J., Wright, M. and Vanhuele, M., 2016.Consumer behaviour: applications in marketing. Sage. Funk, D.C., Alexandris, K. and McDonald, H., 2016.Sport Consumer Behaviour: Marketing Strategies. Routledge. Garcia, J.A. and Ruiz, B., 2016. A Systematic Review of the Role of Time in Consumer Behaviour.INTERNATIONAL JOURNAL OF MARKETING COMMUNICATION AND NEW MEDIA,4(6), pp.29-47. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R., 2016. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior.Journal of business research,69(12), pp.5833-5841. Halvorsen, K., Hoffmann, J., Coste-Manire, I. and Stankeviciute, R., 2013. Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway.Journal of Global Fashion Marketing,4(3), pp.211-224. Hawkins, D.I., Mothersbaugh, D.L. and Best, R.J., 2013.Consumer behavior: Building marketing strategy. McGraw-Hill Irwin. Lantos, G.P., 2015.Consumer behavior in action: Real-life applications for marketing managers. Routledge. Martin, D. and Woodside, A., 2017. Learning consumer behavior using marketing anthropology methods. Nica, E., 2013. Marketing implications of consumer behavior.Economics, Management and Financial Markets,8(1), p.124. Pappas, N., 2016. Marketing strategies, perceived risks, and consumer trust in online buying behaviour.Journal of Retailing and Consumer Services,29, pp.92-103. Radionova, E. and Praude, V., 2016. Relationship marketing: consumer behaviour comparison in the traditional and online trade markets.New Challenges of Economic and Business Development2016, p.586. Stephen, A.T., 2016. Consumer behavior in digital and social media marketing: A review of recent findings and directions for future research.Current opinion in psychology: Special Issue on Consumer Behavior, forthcoming. Stephen, A.T., 2016. The role of digital and social media marketing in consumer behavior.Current Opinion in Psychology,10, pp.17-21. Vinerean, S., Cetina, I., Dumitrescu, L. and Tichindelean, M., 2013. The effects of social media marketing on online consumer behavior.International Journal of Business and Management,8(14), p.66.